NEW: Best Practices for eDetailing: Self-Guided Interactive Video
As the landscape of physician media consumption shifts, eDetailing has emerged as an effective tool to address both the physician's need for information, as well as their time constraints. Download this guide now, to learn how self-guided interactive video eDetails not only provide better learning experiences,but also how they can amplify the amount of data collected throughout the program to provide superior post-campaign analytics.
Using Interactive Media to Improve Outcomes Measurement in CME
If you are involved in planning or producing continuing medical education programs -- or any adult learning activities -- this guide is for you. Discover how interactive media can be used to produce objectively measured changes in behavior along with gains in knowledge.
Tips for Building Better Microsites & Landing Pages FAST!
Microsites and landing pages are an attractive solution for lead generation or SEO initiatives however, they can also be very time-consuming and complex to implement. If you need to deploy microsites fast, download this guide now to discover the best approach to building, maintaining and optimizing microsites and landing pages.
Top 10 Mistakes to Avoid in Online Video
If you're jumping into the world of online video, why not do it the smart way? Download this guide now to read about the most common mistakes to avoid, so you can package and distribute your online video in a compelling and effective way.
Guide to Developing Effective Online Video Communications
Producing and delivering multimedia that matches your communication style introduces a whole new set of challenges and technologies. This 10 page guide covers the most effective strategies and techniques for producing, delivering and managing on-demand rich media to capture the attention of your audience and bring your web site to life!
Video White Papers
Learn how video white papers can be used to educate buyers in the B-to-B environment and accelerate customer relationships. With buyers turning to vendor web sites for research, marketers can meet this demand by adopting an online content strategy that employes customized video white papers to address all prospects in the buying cycle.
Online Data Collection
Good web response management techniques are essential for building relationships with new visitors to your web site, especially if you want to optimize your site as a sales channel. These tips and best practices can be used as a checklist when creating forms, or as a guide for evaluating tools to manage your online registration processes, from the point of creation and data collection, all the way through to the distribution of clean records to one, or many points of contact.
Innovative Ideas for Monetizing Your Publishing Assets
As the media business reinvents itself to adjust to new trends in media consumption, publishers must consider fresh ideas and best practices for generating revenue in order to succeed in the new digital environment. Download this guide now, to read several mini-case studies from innovative B2B publishers who made substantially more money from their available content and audiences through lead generation programs.
AVST: Online Video Communications: Using Rich Media to Foster Prospect Conversation and Lead Generation
Online video is one of the fastest growing mediums being used by corporate marketers today. Appropriately designed programs can leverage rich media content in multiple formats to increase awareness and secure early returns on investment. In this case study, you will learn how to develop a communications program that is both engaging and educational to drive conversation with potential customers.
Iron Mountain Digital: Online Video Advertising: Best Practices for Increasing Viewer Enagement Metrics
Iron Mountain Digital used rich media technology to deliver long form communications that significantly increased interaction with their content and exposure to their brand. In this case study, you'll learn how they integrated traditional banner advertising with video to achieve a CTR of 3.0% and an average view times of 4 minutes. If you want to utilize rich media to engage customers more effectively, download this case study now.
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