Combining web design services with customized registration and reporting.

Microsites and landing pages are an attractive solution for marketing initiatives that require a highly focused set of web pages to support the promotion of a specific event, product or campaign. General business websites present a variety of background information that may be irrelevant to visitors' immediate needs, while microsites concentrate viewer attention on a single topic so the audience doesn't get distracted by unrelated material. Because microsites are usually dedicated to one topic, they are ideal for supporting search engine optimization tactics and techniques, which are intent upon motivating the maximum number of visitors to register for the offer being presented.

Since many microsites are designed to solicit 'call-to-action' responses for a particular marketing initiative, they require an effective registration system to support lead data capture process, which is often time-consuming and complex to implement. Accela Communications has a packaged solution designed to support the end-to-end creation and design of an effective microsite or landing page, including comprehensive registration and reporting system.

• Gives you an integrated, turnkey solution combining sophisticated web design and production services with a powerful registration and reporting system
• Custom-built and ready to go into operation quickly
• Helps you understand your promotion results through multiple report options
• Maximizes the effectiveness of your marketing efforts with automated source tracking
• Easily stores all registration data from multiple forms in one place with “roll-up” reporting
• Passes registration data to other systems through real-time data post functionality

1. AccelaWorks Microsite & Landing Page Services
2. Guide: Tips for Building Better Microsites & Landing Pages FAST!
3. AccelaWorks Report Examples

• SAP - Enterprise Information Management Lead Nurture Campaign

This microsite was designed specifically to identify and nurture both new and existing, but fallow leads. The site contains multiple interactive video programs, along with dozens of resources to appeal to various buying personas. SAP used the AccelaCast platform to engage prospects more deeply throughout an extended experience, to capture incremental information and build more detailed customer profiles and lead scores.

• Ad Age / Marketing Intelligence Centers

A custom marketing solution offered by Ad Age, these branded content microsites utilize AccelaWorks for all data collection and reporting services. All forms are embedded direclty in Ad Age web pages, and registration is required once for access to all content, with passive tracking against all assets.

• Campus Technology / Oracle

Multi-page microsite containing both protected and unprotected content. Registration required once for access to all content, with passive tracking against all assets.

• tdwi / DataFlux

Single page microsite, containing both protected and unprotected content. Registration required once for access to all content, with passive tracking against all assets.

• Wolters Kluwer Nursing Center / NSO

Open access microsite with emphasis on tracking and measurement.

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