Accela Communications Releases AccelaCast Social Media Tools

Enables customers to integrate and track social media to encourage multi-channel engagement and referrals

SOUTHBOROUGH, MA – May 3, 2010 Accela Communications Inc., a leading provider of marketing technology and professional services, announced the release of AccelaCast® Social Media Tools. The new capability gives customers the option to integrate widgets from virtually any social media platform into their program, creating an environment that encourages conversation and interaction among viewers, across any channel. As social media continues to grow, the ability to reach more viewers globally has also increased through referrals and other user generated content. A study by Tubemogul recently reported that Twitter referrals to videos on every major category of destination resulted in longer viewing times than any other traffic source.¹

AccelaCast customers can include widgets from Twitter, Facebook, LinkedIn, Digg, Buzz, or any another social media platform into their program, with links that drive viewers to either the customer’s social media account, or the viewer’s own personal account. By including the widgets, it also let’s communities know that a company cares about providing valuable information to the members and participants of the community. All click-through activity for these resources is reported in the AccelaWorks online data collection and reporting system, providing further insight into the interests and behavioral activity of each viewer.

Bill Reinstein, President & CEO, of Accela Communications commented, “As social media continues to grow in importance, integrating these widgets into the AccelaCast platform has multiple advantages for customers. It can cause your interactive content to go viral more swiftly, but it also gives you further insight into your target audience behavior, what interests them, and what their feedback is. This is another example of how our technologies work hand-in-hand to deliver interactive multimedia content that can inform, create relationships, and direct future communications and learning activities.”

1. MediaPost; “Is Twitter Your new Engagement Tool?” http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=127761#

About Accela Communications

Accela Communications is a marketing technology company that provides software and services to produce, deliver and measure interactive video communications across a wide range of industries including healthcare, information technology, financial services, marketing services, and other business sectors. The company that creates opportunities for market and audience engagement with the AccelaCast® multimedia platform and the AccelaWorks® data acquisition, measurement, classification and delivery system. The company generates actionable results through our Healthcare Solutions Group for all of the top twenty pharmaceutical companies, as well as for customers like HP, Phillips, EMC, SAP, Thermo Fisher Scientific and others.

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