Accela Communications Expands Interactive Marketing Services to Include Turnkey Microsites and Landing Pages

New marketing solution combines web design services with the power of the AccelaWorks registration and reporting system

SOUTHBOROUGH, MA – November 11, 2008 Accela Communications, Inc., a leading interactive marketing services firm, announces new services for corporate marketers and publishers looking to launch microsites or landing pages quickly, with the infrastructure to support complex registration and reporting requirements. Microsites and landing pages are an attractive solution for lead generation or SEO initiatives because they concentrate viewer attention on a single topic to compel the greatest number of responses. However, they can also be time-consuming and complex to implement, especially when it comes the underlying infrastructure needed to support registration, tracking and reporting.

To address this challenge, Accela Communications has a created a service designed to support the end-to-end creation and design of an effective microsite or landing page, including a comprehensive registration and reporting system. The microsites and landing pages are built using their proprietary AccelaWorks web response management system and can be launched with minimal effort.

Bill Reinstein, President and CEO of Accela Communications commented, "This new offering is a prime example of how we create opportunities for market engagement by combining our interactive marketing technologies with professional services. With this new offering, companies can rapidly rollout out promotion to a set of a highly focused web pages that maintains branding requirements, increases conversion yield, and is highly measurable to validate results."

The Microsite and Landing pages service:

• Is built to your design specifications and is ready to go into operation quickly
• Gives you the ability to choose from a variety of registration behaviors including passive and incremental registration
• Helps you understand your promotion results through multiple report options
• Maximizes the effectiveness of your marketing efforts with automated source tracking
• Passes registration data to other systems through real-time data post functionality

For more information on Accela Communications’ Healthcare Solutions, please visit:

http://www.accelacommunications.com/products_accelaworks_microsites.htm

About Accela Communications

Accela Communications is an interactive software technology firm that provides a collection of tools and services to produce, deliver and measure video communications across a wide range of industries including healthcare, information technology, financial services, marketing services, and other business sectors. We create opportunities for market engagement with the AccelaCast^SM rich media platform, combined with the ability to measure, manage and monetize those interactions through the AccelaWorks® web response management system. These technologies work hand-in-hand to deliver multimedia content that can inform, create relationships, and direct future communications and learning activities. For more information, visit www.accelacommunications.com.

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