Accela Communications Signs Two-Year Charter Sponsorship with the Healthcare Communications & Marketing Association

Partnership Supports Improved Delivery and Measurement of Healthcare Communication and Education Activities

SOUTHBOROUGH, MA – June 2, 2008 Accela Communications, Inc., the leading interactive multimedia platform and data management provider for companies involved in healthcare communications and continuing medical education, has just signed a two-year charter sponsorship agreement with the Healthcare Communication & Marketing Association (HCMA). This sponsorship represents Accela Communications’ growing involvement with the healthcare community, where measuring the effectiveness of online activities has become a vital component of success.

The HCMA is a non-profit, national association of healthcare marketing, communications and education professionals dedicated to providing high quality, standardized and accredited training and development programs to promote excellence in activities that impact and improve health. The HCMA also provides its members with networking and mentoring opportunities.

The signing of this agreement is a reflection of the growing number of online multimedia activities being offered by accredited providers, agencies, and medical device companies. Healthcare professionals are utilizing the Internet now more than ever, to keep up with the latest products and medical devices, stay up-to-date on emerging medical research, and receive their required CME credits, all without leaving their office.

Jay Bolling, President, the HCMA recently commented, “For many reasons, it’s more difficult today for companies to send their employees to training programs in predestined locations. As a result, we no longer  expect people to come to us; we're going to deliver consistent, high-quality training and development programs directly  to them – on-site and online – around key issues in marketing, regulatory topics and professional development. And our  partnership with Accela Communications helps us to do just that.”

Bob Whiting, VP of Healthcare Solutions for Accela Communications added, “We’re thrilled to support the HCMA’s online education initiatives with the AccelaCast rich media platform, and will work hand-in-hand with the HCMA to deliver multimedia content that can inform and direct future communications and learning activities through the measurement tools it provides.

For more information on Accela Communications’ Healthcare Solutions, please visit:

http://www.accelacommunications.com/solutions_healthcare.htm

About Accela Communications

Accela Communications is an interactive software technology firm that provides a collection of tools and services to produce, deliver and measure video communications across a wide range of industries including healthcare, information technology, financial services, marketing services, and other business sectors. We create opportunities for market engagement with the AccelaCast^SM rich media platform, combined with the ability to measure, manage and monetize those interactions through the AccelaWorks® web response management system. These technologies work hand-in-hand to deliver multimedia content that can inform, create relationships, and direct future communications and learning activities. For more information, visit www.accelacommunications.com.

About The HCMA:

The Healthcare Communication & Marketing Association (HCMA) is a national, non-profit organization established to respond to the new challenges in healthcare. The HCMA comprises the former Medical Marketing Association (MMA); the Midwest Healthcare Marketing Association (MHMA); and the Healthcare Marketing and Communications Council (HMC). By combining the strengths and resources of all three groups, the HCMA provides members career stewardship through a comprehensive offering of educational resources; recognition of best practices in healthcare marketing, communications and education; standardized training and accredited education programs; and networking and mentoring opportunities. For more information, visit www.TheHCMA.org.

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