Accela Communications Releases White Paper on the Next Generation of eDetailing

Physician preferences support the use of self-guided interactive video

SOUTHBOROUGH, MA – July 27, 2009 Accela Communications released a white paper to help healthcare communications professionals get the most out of eDetailing programs by taking advantage of new interactive technologies to engage participants and fuel data analysis opportunities. As meeting opportunities with busy healthcare professionals decline, eDetailing is becoming a vital tool to address both the physician's need for information, as well as their time constraints.

The white paper titled, “eDetailing Best Practices: Self-Guided Interactive Video” analyzes physician media consumption trends, looks at the various technologies in use by pharmaceutical and healthcare companies today, and provides insight on innovative platform and production approaches. The white paper also discusses how to amplify the amount of data collected throughout a program to provide superior post-campaign analytics.

Ann Roskey, VP of Marketing at Accela Communications commented, “There is a fair amount of ambiguity around eDetailing platforms and approaches, so part of our research entailed figuring out what the preferences of physicians are, and what methods of delivery are in use today. What became clear is that interactive delivery technologies not only engage participants in a bi-lateral manner, they also bring improved measurement and tracking capabilities to prove communications effectiveness. The resulting engagement metrics can then be used to identify the most powerful opinion leaders, and to modify and adjust content so it’s most useful to the physician audience.”

Topics covered in the white paper include:

• Media consumption trends among healthcare professionals
• Alternative models for physician engagement
• Improving information retention and recall for participants
• How to build in data collection opportunities for better post-campaign analysis
• Integration and reporting across promotional activities
• Identifying user behavior patterns within resource centers

To download a copy of the white paper, visit:

http://www.accelacomm.com/jaw/aci_pr/1/50526537/

About Accela Communications

Accela Communications creates opportunities for market and audience engagement with the AccelaCast™ rich-media platform and the AccelaWorks™ data acquisition, measurement, and delivery system.  The company generates actionable results through our Healthcare Solutions Group for the top twenty pharmaceutical companies, as well as for customers like HP, Phillips, EMC, SAP, Thermo Fisher Scientific and others.  For more information, visit www.accelacommunications.com.

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