Accela Communications Releases the First Installment of “eCME Today”

New Video Series Presents Thought Provoking Discussions on the Trends, Issues, and Challenges Facing the Medical Education Community

SOUTHBOROUGH, MA – April 22, 2008  Accela Communications, Inc., the leading provider of interactive platform and services to Medical Education Communication Companies (MECCs) and producers, announces the first installment of “eCME Today,” an online video series that presents concise and thought provoking discussions on the trends, issues and challenges the CME community is facing today.

eCME Today offers dialogue on the evolution of the CME landscape, and how data capturing enables solutions to measure and track changes in adult learning. The premier episode features guest speakers Bill Reinstein, CEO of Accela Communications, and Frank Britt, General Manager, U.S. Education Programs for Pri-Med, a leading provider of medical education solutions for healthcare professionals.

"The emergence of new media alternatives has really helped serve as an enabler and an accelerator of a new model of continuing medical education, where eCME is, increasingly, the foundation of that experience. eCME allows providers to respond best to multi channel learners who have a diverse set of needs to learn when they need it and how they need it," commented Frank Britt.

“eCME Today was created to help those in the medical education space grapple with the dynamic changes taking place in how physicians and other Healthcare professionals acquire knowledge to improve their practices. There is a dramatic shift toward online, and fortunately, Web-based technologies such as AccelaCast help CME providers raise the bar on measurement and tracking and improve outcomes measurement. eCME Today explores the latest thinking, techniques and technologies that can be leveraged to create more engaging and measurable CME programming,” added Bill Reinstein.

The eCME Today series will be featured on the Medical Marketing & Media Website (http://mmm-online.com), a leading online resource that delivers daily news and information on all the issues affecting the healthcare and pharmaceutical industries.

In addition, viewers of eCME Today will have access to a downloadable guide entitled, “Using Interactive Media to Improve Outcomes Measurement in CME.” This guide was written to help medical education communication companies utilize on-demand media platforms to measure and effect changes in learner’s clinical practice, over time, through interactive case-based programming.

For more information on the eCME Today series, please visit: http://www.accelacommunications.com/resources_ecmetoday01.htm

About Accela Communications

Accela Communications is an interactive marketing services firm that offers a collection of tools and services to produce, deliver and manage on-demand rich media communications. The company generates actionable results for customers like American Express, the American Hospital Association, CA, EMC, ExactTarget, Gartner, IBM, IDG, HP, the Multiple Sclerosis Association of America, Siemens and Xerox through the AccelaCast™ on-demand rich media platform and the AccelaWorks™ web response management system. For more information, visit www.accelacommunications.com.

About Pri-Med

Pri Med is a global provider of educational solutions specifically designed to meet the needs of specialists and primary care practitioners. Pri-Med provides healthcare professionals with access to clinically-relevant, evidence based education in learning formats designed to meet their individual needs. Annually, Pri-Med educates over 350,000 healthcare professionals through live meetings, web-based activities and print publications and is expanding each year. Pri-Med Institute, the accreditation division, is accredited by the Accreditation Council for Continuing Medical Education (ACCME). For more information about Pri-Med, visit www.pri-med.com

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