Accela Communications Releases Online Video Advertising Benchmark Study

Study shows that inBanner technology extends average visitor engagement time to 4.6 minutes

SOUTHBOROUGH, MA – April 17, 2007 Accela Communications, the leading provider of on-demand rich media services, today announced the results of a benchmark study revealing that web visitors viewing AccelaCast inBanner advertising resulted in an average engagement time of 4.6 minutes.  The results are consistent with analysis conducted in 2006, and far surpass the 10.8-second average engagement time reported by other rich media vendors. The latest study expands on the scope of viewers and programs analyzed to establish a new benchmark for engagement metrics in the rich media space.

At the heart of this 32,000+ viewer study were over twenty separate in-banner programs built with the AccelaCast inBanner  rich media platform. The platform supports the delivery of long form video directly through banner ad placements. A high degree of interactivity and navigational control is built into the platform along with multiple forms of passive and active data acquisition including registration, polling, surveys and direct viewer feedback capabilities. The reporting metrics are extensive and can be broken down by program segments, click or mouse over activity, and the demographics of viewers can be analyzed if active data acquisition is employed.

“We developed AccelaCast inBanner to be an online video platform that advertisers can use to present meaningful long-form communications, with a navigational scheme that delivers longer engagement times,” said Bill Reinstein, CEO/President, Accela Communications. “The proof is in the results – there’s a huge difference between 10.8 seconds and 4.6 minutes in terms of viewer engagement, and the latest iteration of this study proves that. Plus, the best rich media advertising is not interruptive; it respects the viewers’ web browsing experience, and entices them to explore, engage and act.”

Examples of long-form communication programs produced using AccelaCast inBanner as the delivery platform, are available on the Accela Communications web site.

About Accela Communications

Accela Communications is an interactive software technology firm that offers a collection of tools and services to produce deliver and manage on-demand rich media communications. The company generates actionable results for customers like Apple, Boston Scientific, Eli Lilly, HP, IBM, the Federal Reserve and Thermo Fisher Scientific, through their AccelaCast™ on-demand rich media platform, AccelaWorks™ web response management system, and a network of information technology web sites. For more information, visit www.accelacommunications.com.

For More Information Contact:

Ann Roskey

VP, Marketing

Accela Communications, Inc.

ann_roskey@accelacommunications.com

508.303.9704

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