Accela Communications Signs Four New AccelaWorks Customers

SaaS platform enables BtoB publishers to accelerate online lead generation and other data collection applications

SOUTHBOROUGH, MA – May 21, 2010 Accela Communications Inc., a leading marketing technology company, announced four new AccelaWorks® licensees including Newbay Media, Canon Communications, North American Publishing Company (NAPCO) and Media Source. AccelaWorks is a SaaS solution that helps enable lead generation applications for publishers and other companies. With AccelaWorks, these publishers are leveraging a simpler, more efficient, consolidated front-end tool to manage and deploy elements of a lead generation campaign, from form building to delivery of assets, as well as internal and end-customer reporting.

In addition to lead generation programs, the system can be used for microsite and webcast registration, resource centers, and much more. By utilizing a common registration system with advanced tracking across all site protected assets, publishers can track visitor behavior across multiple sources and visits, to build a comprehensive visitor profile. This data can then contribute to activities such as lead scoring and engagement indexes, which are used to understand where the contact is in the buying chain, so they can be nurtured with the right content and communications.

Jeff Bodenmann, VP Partner/Publisher Development for Accela Communications commented, “In 2010, many publishing executives are thinking about how to launch new digital initiatives and increase productivity within their company without significant investment, or extensive custom application development cycles. The AccelaWorks web response management system provides online data collection, analytics and database management for publishers, simply and easily, at a low cost. This web-based technology does not require involvement from IT departments or any programming skills, giving you great flexibility and total control over the form building, user experience work flow, and data management lifecycle.”

About Accela Communications

Accela Communications is a marketing technology company that provides software and services to produce, deliver and measure interactive video communications across a wide range of industries including healthcare, information technology, financial services, marketing services, and other business sectors. The company that creates opportunities for market and audience engagement with the AccelaCast® multimedia platform and the AccelaWorks® data acquisition, measurement, classification and delivery system. The company generates actionable results through our Healthcare Solutions Group for all of the top twenty pharmaceutical companies, as well as for customers like HP, Phillips, EMC, SAP, Thermo Fisher Scientific and others.

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