Accela Communications Releases AccelaWorks Dashboard Reporting

Southborough, MA – November 19, 2010 – Accela Communications, now part of KIT digital, Inc. announced the release of AccelaWorks Dashboard Reporting. AccelaWorks is an online data acquisition, measurement and reporting system used on a standalone SaaS-basis for online data collection, as well as the back end for all AccelaCast on-demand rich media programs. The system enables registration, interactive polling, surveys, test questions and more.

The new Dashboard capability allows customers to easily see and share aggregate results for their AccelaCast or AccelaWorks programs without logging in to the AccelaWorks system. Through the new ‘Send Dashboard’ feature, email alerts are sent to any group of contacts immediately or on a scheduled basis, with a URL containing a secure token that is associated with the program being analyzed. With one click access, a manager can monitor their program and make decisions based on an enormous amount of data, organized and presented in a meaningful way.

The reporting results are presented graphically, and offer real-time analysis of viewers, view time, registration classification, geographical source, promotional source, and more. Data comparisons can also be made directly in the Dashboard across any closed response field – whether in a registration form or in program – to dynamically analyze micro-segments of a viewer population. For example, Healthcare communications managers can analyze responses to in-program polling questions by care-giver role to identify where more education is needed. Or in the Technology market, corporate marketers can isolate the most fruitful audience target by comparing industry and product interest data.

To guarantee data security, no personally identifiable information is accessible through the Dashboards, and tokens can be revoked or expired at any time.

A variety of predefined Dashboards are available out of the box, however customized Dashboards can be built to meet unique needs. The Dashboards are based on the AccelaWorks Data Builder API so modifications can be made straightforwardly and cost effectively.

Bill Reinstein, Sr VP Business Development/Americas for Accela Communications/KIT digital, commented, “This new functionality highlights the value and importance of data acquisition in engaging customers online by bringing the results immediately to the surface in a simplified view. The new Dashboard module enables program managers to easily share the results of a program with other involved colleagues and also greatly reduces the number of steps required to accomplish pivot table functionality. This is a real time saver for program managers who need to understand the demographics of the audience they are reaching on the fly.”

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About AccelaCast and AccelaWorks
The AccelaCast® software platform is used to create multimedia programs that meet differing objectives through customized design, navigation and data collection options, which are then analyzed and reported on through the AccelaWorks® measurement and reporting system. These technologies work hand-in-hand to deliver interactive multimedia content that can inform, create relationships, and direct future communications and learning activities.

About Accela Communications/KIT digital
KIT digital (NASDAQ: KITD) is a leading global provider of video asset management solutions (VAM) for multi-screen, IP-based delivery. VX-one, the company’s family of end-to-end software platform solutions, enables enterprise clients to acquire, manage and distribute assets across the three screens of today’s world: the personal computer, mobile and tablet device, and IPTV-enabled television set. KIT digital recently acquired Accela Communications to extend the VX-one platform, allowing organizations to create and deliver interactive multimedia programs including customized design, navigation and data collection options, which are then analyzed and reported on through our registration, reporting and dashboard system. These technologies work hand-in-hand to deliver interactive multimedia content that can inform, create relationships, and direct future communications and learning activities.

For more information contact:

Ann Roskey

VP, Marketing & Audience Development

(508) 303 -9704

ann.roskey@kit-digital.com

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