New! Using Interactive Media to Improve Outcomes Measurement in CME
If you are involved in planning or producing continuing medical education programs -- or any adult learning activities -- this guide is for you. Discover how interactive media can be used to produce objectively measured changes in behavior along with gains in knowledge.
Top 10 Mistakes to Avoid in Online Video
If you're jumping into the world of online video, why not do it the smart way? Download this guide now to read about the most common mistakes to avoid, so you can package and distribute your online video in a compelling and effective way.
Guide to Developing Effective Online Video Communications
Producing and delivering multimedia that matches your communication style introduces a whole new set of challenges and technologies. This 10 page guide covers the most effective strategies and techniques for producing, delivering and managing on-demand rich media to capture the attention of your audience and bring your web site to life!
Planning a Great Corporate Video
This brief guide summarizes the most critical elements for producing a great video program. From planning your production for maxiumum efficiency, to designing proper campaign goals, choosing the right video format, and determining and measuring the right campaign measurement metrics.
Video White Papers
Learn how video white papers can be used to educate buyers in the B-to-B environment and accelerate customer relationships. With buyers turning to vendor web sites for research, marketers can meet this demand by adopting an online content strategy that employes customized video white papers to address all prospects in the buying cycle.
Online Data Collection
Good web response management techniques are essential for building relationships with new visitors to your web site, especially if you want to optimize your site as a sales channel. These tips and best practices can be used as a checklist when creating forms, or as a guide for evaluating tools to manage your online registration processes, from the point of creation and data collection, all the way through to the distribution of clean records to one, or many points of contact.
AVST: Online Video Communications: Using Rich Media to Foster Prospect Conversation and Lead Generation
Online video is one of the fastest growing mediums being used by corporate marketers today. Appropriately designed programs can leverage rich media content in multiple formats to increase awareness and secure early returns on investment. In this case study, you will learn how to develop a communications program that is both engaging and educational to drive conversation with potential customers.
Iron Mountain Digital: Online Video Advertising: Best Practices for Increasing Viewer Enagement Metrics
Iron Mountain Digital used rich media technology to deliver long form communications that significantly increased interaction with their content and exposure to their brand. In this case study, you'll learn how they integrated traditional banner advertising with video to achieve a CTR of 3.0% and an average view times of 4 minutes. If you want to utilize rich media to engage customers more effectively, download this case study now.
TechTarget: Using On-Demand Rich Media To Drive Engagement at Publisher Sites
Read this case study developed with IT publisher TechTarget, to discover how they successfully used rich media to generate interest in editorial and vendor content throughout their entire network of sites, while achieving a 4.4% click through rate and an average view time of over 2 minutes. That's 10 times the industry average for rich media banner ads! If you are seeking new ways to utilize your banner inventory to engage site visitors and to increase yield, download this real-world case history now.
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