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| WHITE PAPER: Mobile Advertising: Creating New Revenue Opportunities with SMS-based Advertising
October 07, 2008
This e-book outlines how service providers can address important goals through the right application of software—in particular, the execution of a common information model that can help them fully realize the advantages of their network’s software-oriented architecture (SOA).
WHITE PAPER: Mobile Advertising: Creating New Revenue Opportunities with SMS-based Advertising
As the SMS market matures, operators are lowering SMS prices, which is resulting in greater use but lower margins. Operators are now faced with the question of how to increase SMS revenues and profits, while also reducing churn. Mobile advertising provides operators with a unique opportunity to generate substantial new revenue and increase customer loyalty. With mobile devices outnumbering televisions and personal computers, operators have access to a lucrative advertising channel. Leveraging the ubiquitous SMS market gives providers a reach that is difficult to match with traditional media.
Register now to download this timely report from Tekelec. >>
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