Improving the Customer Experience with On-Demand Client Communications

Sponsor: Document Sciences
Featured Analyst Firm: Gartner
Speakers: Toby Bell, Nasser Barghouti, Scott McKay
Type: Video (19 minutes)

Every company wants a personal connection with their customers. The challenge is to find the right approach to relating to the customer, engendering loyalty, reducing churn, making them feel as if they are personally engaged with the enterprise, and motivating them to act. To hear best approaches and winning strategies for customer communications management, watch this new program now. Hear trusted advisors from featured analyst firm Gartner, Inc., and opinion leaders at Document Sciences offer unique insights into how you can improve your customer experience, increase productivity, and reduce costs with personalized on-demand client communications.

By using personalized communications solutions such as customer communications management, document generation, composition tools, and dynamic contextual communications, your company gains the ability to:

• Personalize communications
• Manage high-volume print production
• Distribute output to other electronic mechanisms like email, HTML or XML
• Position messages in the right context for the benefit of the end user
• Tie communications to tiered loyalty programs
• Improves customer loyalty and retention
• Enhance customer engagement
• Reduce churn
• Create more effective brand identity management
• Grow revenue from existing accounts
• Cut costs and complexity by consolidating existing applications

Watch this Webcast and learn why many organizations turn to Document Sciences to better manage their vital business communications and provide a more rewarding experience for their customers. See for yourself. Go now.

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About Toby Bell

Toby Bell is a director in Gartner Research, responsible for a range of document and content management technologies for the High Performance Workplace group. Some key areas of coverage include vendors and trends in the enterprise content management (ECM) marketplace, business process management as it applies to enterprise content (Content/Process Fusion), and content strategy, valuation, mining and analytics. Years of Experience: 3 years with Gartner, 20 years in IT industry.

About Nasser Barghouti

Nasser S. Barghouti, PhD. has served as Chief Technology Officer of Document Sciences since July 2004. Prior to joining Document Sciences, Mr. Barghouti co-founded Objectiva Software Solutions in August 2001 and served as Chief Technology Officer. Prior to founding Objectiva, he served as the Global Director of Technology at ONEWORLD Software Solutions from 2000 to 2001, where he was responsible for setting the technology direction of the company, and for providing technical oversight on software projects. Mr. Barghouti was also Associate Director of Information Technology at Bear Stearns & Co. in New York City, one of the world's leading investment banks and brokerage clearing houses.

About Scott McKay

Scott McKay is CIO and SVP of Operations & Quality, Genworth Financial. He has served in various information technology-related leadership roles at General Electric/Genworth since 1993, assuming the chief information officer role in 2004. Previously, McKay was an officer and director of applications for United Pacific Life Insurance, and he also worked as an IT consultant for Sycomm Systems and Data Executives.