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IBM on the Value of Collaboration: Strategies for Midsized Companies to Drive Growth

Sponsor: IBM
Featured Analyst Firm: Gartner
Speakers: Robert Anderson, Tim Kounadis
Type: Video (29 minutes)

Collaboration matters. It can make the difference between satisfying your customers and losing ground to your competitors. Watch this Webcast and hear industry experts from featured analyst firm Gartner, Inc., and leading collaborative technologies vendor, IBM, explain how to utilize collaboration tools to make a tangible impact on business performance, deliver a strong return on investment, boost productivity and lower costs.

TOP BENEFITS OF COLLABORATION 

Collaborative tools such as voice, video, database, Web conferencing, interactive remote white boarding, blogs, wikis, document and knowledge repositories, allow you to:

  • Speed up search capabilities
  • Eliminate duplication of infrastructure investment
  • Perform and benefit from online polls and surveys
  • Centrally store schedules where everyone can see the updated status of a project
  • Deliver real-time alerts to a geographically dispersed team, organization, and external party
  • Structure workflow so that as tasks are performed the work moves forward to the next appropriate person
  • Record all this activity so it can be leveraged later as need and converted into organized corporate intelligence

Teams within the collaborative environment build community, unity and consensus among members without the required face time traditionally needed. Further, through collaboration, businesses of all sizes are able to keep teams connected and stay productive which then enables better decision-making and stronger relationships with customers, partners, and suppliers.  

Collaborative technologies are also used for knowledge management. Locating information quickly is an area of significant cost, both in terms of time spent searching, and in terms of consequential damage as a result of dealing with dated and/or inaccurate information. Survey results tell us that in a non-collaborative type of environment, only 25% of workers can find the information they require in ten minutes or less. Another 25% must reproduce information because they can't find it at all. And nearly 50% of them make decisions based on out-of-date information. Collaboration technology not only helps you create repositories for important information that can be quickly indexed and searched, but also helps employees easily tag information and store revisions - resulting in a more managed, up to date knowledge base.

Watch this Webcast now and see how collaboration can work in your organization.

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About Robert Anderson

Robert Anderson is a vice president in Gartner’s Research organization responsible for enterprise business applications and infrastructure software for Small and Midsize Businesses (SMBs). Prior to joining Gartner, Mr. Anderson held various product marketing and management positions related to enterprise software at headquarters and in the field during a 17-year tenure with Digital Equipment.

About Tim Kounadis

Tim Kounadis has held executive and senior marketing and technical roles in the software industry since 1987.   In his current role, Kounadis is responsible for world-wide channel and SMB marketing for Lotus software.  He has held senior product management and marketing roles at IBM and most recently  was responsible for defining marketing and roll-out plans for strategic products, solutions and offerings. Prior to his position at IBM, he set product strategy and lead North American marketing for venture-backed Hyperwave. He has held marketing and product management roles at technology companies including Computer Associates, Access Technology and Grumman Aerospace. He holds a Bachelor of Science degree in aeronautics and applied mathematics from Dowling College and an MBA from Babson College.


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