This paper reveals compelling research findings that support a model designed to assist organizations in assessing how well they are maximizing the potential business value of integrated communications solutions.
In 2006, IDC Canada set out to measure the relationship between best practices and the business value derived from communications solutions implemented by Canadian organizations. Our research findings, from a detailed quantitative survey of Canadian CIOs, ICT executives, managers and staff reveal the following:
• Best practices drive business value in communications solutions projects: 72% of the companies surveyed that follow best practices achieved higher than expected business value.
• Successful projects and organizations deliver results by executing on best practices more often than those that don't; and the average affinity to best practices score is 59/100 – a measure of how often an organization uses techniques that have shown to derive results.
• A variety of industries, company sizes and regions across Canada were represented in the Business Value of Integrated Communications (BVIC) study. Our analysis revealed that while there were some minor differences in best practice usage and performance between these segments, the most significant distinguishing attribute was whether or not a project was strategic or tactical in nature.
• Best practices and an organization’s approach to employee, customer and supplier communications are strongly related, suggesting a linkage between advanced communications tool usage and an ability to facilitate ICT projects. |