Please fill the form below to register IBM Multiform Master Data Management: The evolution of MDM applications Companies across many industries face business challenges that affect their master data - the high-value, business-critical information about customers, suppliers, products and accounts - and the ability of IT to deliver on the requirements of a dynamic business. This critical business information is replicated and fragmented across business units, geographic branches and applications. Enterprises now recognize that these symptoms indicate a lack of effective and complete management of master data. Since companies began shifting from a mainframe-based architecture to a more flexible distributed architecture, IT departments have attempted to gain control over this master data using a variety of methods. But few have demonstrated true success due to their reliance on existing, but repurposed, systems and applications. This white paper:reviews traditional approaches to master data managementoutlines the evolution of master data management solutionsdescribes multiform master data management (MMDM) and its benefitslists alternatives to MMDM, such as index MDM and reference MDMcovers evolutionary chasms associated with alternatives to MMDMlists the benefits of IBM’s Multiform MDM If at any time in the future you decide you no longer wish to receive 3rd party information, we will remove you from the file immediately. 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