Xerox wanted to present their on-demand video program in a unique and powerful way. To accomplish this goal, Accela Communications produced a program with custom Flash creative and multiple levels of navigation, all of which are aligned with the Xerox brand. Additionally, a simple pause/play button on the exterior of player was created, along with subject matter navigation on the top of the player and via topic specific branching as well.
The media was further utilized within an AccelaCast inBanner program to deliver the content in alternative venues and increase the return on investment.
