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Relationship-Based Pricing as a Breakaway Strategy for Banks Sponsor: SunTec, Featured Analyst Firm: Gartner Financial service organizations, like yours, face stiff competition in the wake of globalization and commoditization. You’ve no doubt tried to boost customer retention with CRM, customer intelligence, and sales and service tools. But despite these efforts, customer turnover continues to rise and customer satisfaction is reaching a plateau. So how can you break through this satisfaction barrier to stay on top of the market? How can you differentiate your bank and win more market share? The key lies in your traditional stronghold, customer relationships. Watch this program and hear industry experts from featured analyst firm Gartner, Inc., and opinion leaders at SunTec reveal how Relationship-based Pricing solutions help leading banks leverage their customer relationships to gain competitive advantage. THE INDUSTRY IS TALKING ABOUT RELATIONSHIP PRICING “Dynamic Relationship Pricing strategy will be a real opportunity for those who pursue it early and a real threat to those who wait.” Susan Landry, Managing Vice-President, Gartner Research and Advisory Services Hear what else is being said about relationship pricing. Watch this new program and learn how relationship pricing can help your bank. ********** About Susan Landry Susan Landry is a vice president and distinguished analyst in Gartner Research. She co-leads the research agenda for the Applications role of Gartner for IT Leaders. Ms. Landry focuses on the implications of industry and technology trends on application strategy, development, integration and management. Ms. Landry previously managed Gartner’s Banking Industry Advisory Service where she led the research agenda and specialized in bank-specific technology strategies, customer experience management, multichannel integration, e-business and application renewal. Prior to joining Gartner, she had 20 years of hands-on application experience including strategy, development, integration, package selection and deployment, and management. The businesses enabled by these applications included customer-facing solutions, high-volume/high-risk payment and financial systems, and enterprise applications. She launched several technology-enabled products and services.
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