An Enterprise Platform for Managing Customer Feedback:
Strategies for Championing the Voice of the Customer Across Your Organization
Enterprise Feedback Management (EFM) is all about harnessing customer insights to drive strategic and operational improvements. It's about cultivating a customer-centric culture within your business. In fact, Gartner projects that by 2008, 40 percent of total feedback system deployments will be done through EFM solutions.In this webcast, trusted advisors from Gartner, Microsoft, SPSS and TARP Worldwide examine the drivers behind this trend and, more importantly, the solutions companies are using today to turn their customer insights into profitable actions.

Sponsor: SPSS, Featured Analyst Firm: Gartner
Speakers: Ed Thompson, James Corriveau, Karl Dittman, Dennis Gonier
Type: Video (34 minutes)