Customer Data Integration - A Single View of Your Customer
The channels through which customers interact with companies are constantly expanding, and with that expanded access comes a greater demand for an integrated, real-time view of customer data. Watch this special presentation on customer data integration, featuring John Radcliffe, Research Vice President at Gartner, and Justin Lafayette, Director of Portfolio Strategy for Enterprise Master Data Solutions of IBM.

Sponsor: IBM, Featured Analyst Firm: Gartner
Speakers: John Radcliffe, Justin Lafayette
Type: Video (32 minutes)